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"Cultural Recovery Is Going To Take More Than Schmaltzy Super Bowl Commercials"
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"The article argues that the Super Bowl ads tried to be too 'woke' and failed to resonate with audiences. It criticizes the NFL's ad targeting high school football players and Nike's ad about oppression in women's sports. The article also notes that the ads were less preachy and more aware of their consumers' political leanings. It concludes that corporations are not genuinely interested in promoting a shared national identity, but rather are looking to boost their bottom line."
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