David Njoku on Nostr: Here's a counterintuitive thing that I've learned today. Apparently, people *enjoy* ...

Here's a counterintuitive thing that I've learned today.

Apparently, people *enjoy* TV shows more when they've got ad breaks in them.

I think it boils down to us getting an excitement high, taking a break, and then getting excited again.

Here's a link to the study: I'm not going to bullshit you, I've only skimmed it. https://www.interruptions.net/literature/Nelson-JConsumRes09.pdf