ChrisLAS on Nostr: npub1ln5q8…5xyw6 You're missing an aspect on your take there is no ad money for ...
npub1ln5q8np5aezhtt7ztv6tah86xk4t3smjuchdvxp0u6uta056204q45xyw6 (npub1ln5…xyw6) You're missing an aspect on your take there is no ad money for Podcasts on YouTube.
You're right in the sense there is not much new money. But podcast advertisers are dumping Podcasts and switching focus to YouTube in mass as budgets get tight. Expanding their existing buys via Google's platform which lets fewer staff buy more ads at the sale and pivot quickly when a campaign is not working well.
Most of the ad sales we are getting, all the talking points are written for YouTubers now.
You're right in the sense there is not much new money. But podcast advertisers are dumping Podcasts and switching focus to YouTube in mass as budgets get tight. Expanding their existing buys via Google's platform which lets fewer staff buy more ads at the sale and pivot quickly when a campaign is not working well.
Most of the ad sales we are getting, all the talking points are written for YouTubers now.