David Castleton (Author) on Nostr: Santa Claus has not always been clad in red. Early depictions clothed him in white, ...

Santa Claus has not always been clad in red. Early depictions clothed him in white, red, green and blue. In the 20th century, however, red became more predominant and was further established by a Coca-Cola marketing campaign based around Santa. It helped Coke that their brand colour was also red and they even patented the shade of Santa's outfit. My article: https://www.davidcastleton.net/old-father-christmas-coca-cola-history-santa-claus/ #Christmas #folklore #history #Yule #weird #capitalism