It is often not terribly difficult to get around paywalls. However, some folks have moral issues with not supporting creators for their work. Those are the ones who actually pay the creators in V4V, even when it isn't required.
That said, paywalls that have less friction and less cost than trying to find a way around them can work. A paywalls of 1,000 sats for a piece of content is easier than hunting for somewhere it can be found for free, and it results in more than just the generous souls supporting the content creator.
quotingMost creators make their living on paywalled content… but hey, it makes for a cute meme note1ksm…lkyg
nevent1q…nnal