Col on Nostr: The latest marketing trend in the US is “chaos packaging”, says The Wall Street ...
The latest marketing trend in the US is “chaos packaging”, says The Wall Street Journal. You can get sunscreen in whipped cream cans, water in beer cans, and coffee in white, pharmacy-style boxes. An Italian gin called Engine comes in motor oil containers; Moschino’s Fresh Couture perfume is in a window-cleaner-style spray bottle. The theory is that items which cause some kind of “cognitive dissonance” are more likely to make customers notice the product. But it can be confusing. Really???
Published at
2024-10-29 13:37:34Event JSON
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