Morgenrochard on Nostr: Why is spending so fun? The ventral striatum is activated when you anticipate and ...
Why is spending so fun?
The ventral striatum is activated when you anticipate and experience pleasure or reward. When making a purchase, the expectation of buying something can trigger dopamine release, giving you a sense of satisfaction.
The ventral striatum is activated when you anticipate and experience pleasure or reward. When making a purchase, the expectation of buying something can trigger dopamine release, giving you a sense of satisfaction.