Lea Verou on Nostr: Free trials should be shorter but only count time you actually use the product. So ...
Free trials should be shorter but only count time you actually use the product.
So many 14 day trials wasted on brief superficial interaction, followed by nothing until the trial ends. User may later be serious about trying, but has no trial left.
This is a lose-lose situation.
I know I have seen a few products doing this, but cannot remember which ones.
A more common pattern is to email offering another trial after a while, but the timing is unlikely to coincide with actual user need.
So many 14 day trials wasted on brief superficial interaction, followed by nothing until the trial ends. User may later be serious about trying, but has no trial left.
This is a lose-lose situation.
I know I have seen a few products doing this, but cannot remember which ones.
A more common pattern is to email offering another trial after a while, but the timing is unlikely to coincide with actual user need.