atomicpoet on Nostr: Someone asks, “How do you ensure UX consistency while following a trendy design?” ...
Someone asks, “How do you ensure UX consistency while following a trendy design?”
First, I always respond by asking: What trendy design? Why this trend? Why do you want to follow it?
Whenever a client focuses on trends, I start questioning their brand—specifically, whether it has a strong enough identity. Here’s the thing: it’s hilarious how often clients request specific aesthetics, like Corporate Memphis. The moment I hear “Corporate Memphis,” I know we’re in trouble. Why? Because if a brand lacks a core identity, it probably lacks a clear understanding of its customers.
That’s when I take a step back and ask two crucial questions:
1. Who is the customer?
2. Why us?
Answering these questions is key to ensuring UX consistency. Once we’ve clarified those, we start mapping out the process. This involves planning the customer journey and breaking it into a series of events. For example:
* What happens when the customer arrives on the app or site?
* What actions are they taking?
* How do we move them from Point A to Point B?
From there, we design around two things: who the customer is and who we are in relation to them. UX consistency hinges on building a relationship with the customer, not just acquiring them. Acquisitions are transactional, but relationships are transformational. They turn one-time customers into repeat customers.
The problem with trends is that they’re ephemeral—here today, gone tomorrow. If you constantly chase trends, you’ll always be playing catch-up, updating your designs to keep up. But relationships? When built right, they last a long time.
This is what clients need to understand: UX consistency isn’t about trends. It’s about relationships. Build your UX around that, and you’ll create something lasting.
First, I always respond by asking: What trendy design? Why this trend? Why do you want to follow it?
Whenever a client focuses on trends, I start questioning their brand—specifically, whether it has a strong enough identity. Here’s the thing: it’s hilarious how often clients request specific aesthetics, like Corporate Memphis. The moment I hear “Corporate Memphis,” I know we’re in trouble. Why? Because if a brand lacks a core identity, it probably lacks a clear understanding of its customers.
That’s when I take a step back and ask two crucial questions:
1. Who is the customer?
2. Why us?
Answering these questions is key to ensuring UX consistency. Once we’ve clarified those, we start mapping out the process. This involves planning the customer journey and breaking it into a series of events. For example:
* What happens when the customer arrives on the app or site?
* What actions are they taking?
* How do we move them from Point A to Point B?
From there, we design around two things: who the customer is and who we are in relation to them. UX consistency hinges on building a relationship with the customer, not just acquiring them. Acquisitions are transactional, but relationships are transformational. They turn one-time customers into repeat customers.
The problem with trends is that they’re ephemeral—here today, gone tomorrow. If you constantly chase trends, you’ll always be playing catch-up, updating your designs to keep up. But relationships? When built right, they last a long time.
This is what clients need to understand: UX consistency isn’t about trends. It’s about relationships. Build your UX around that, and you’ll create something lasting.