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2024-11-23 18:30:41

Papá-raguayo on Nostr: I'd never EVER spend a single sat in a Jaguar. This Volvo ad made me sweat in the ...

I'd never EVER spend a single sat in a Jaguar.
This Volvo ad made me sweat in the eyes.


"Volvo, The Anti Jaguar"

"Volvo, The Anti Jaguar"

While pronoun-wielding Jaguar Managing Director Rawdon Glover went on https://www.zerohedge.com/markets/pronoun-wielding-jaguar-boss-goes-damage-control-after-cringeworthy-woke-ad
posted on X, Guillaume Huin, McDonald's senior marketing director, took to X to praise a "fucking fantastic" Volvo ad produced by Hoyte van Hoytema, the cinematographer behind Interstellar and Oppenheimer.

"Volvo posted a 3 min and 46-second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer. It goes against every single rule you can think about as a social lead. Length. Format. Over-produced. Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic," Huin wrote on X. 


Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it… https://t.co/wkmghuP4ye

— Guillaume Huin (@HuinGuillaume) https://twitter.com/HuinGuillaume/status/1859472963323510995?ref_src=twsrc%5Etfw

Volvo's pro-parenting ad was featured on Instagram and YouTube. The video's subtext reads, "100 years of work, one split-second moment. The culmination of countless hours of development, research, engineering, testing, and data collection, the new fully electric EX90 is designed to be the safest Volvo car ever made." 

Huin's X post with the Volvo ad embedded within received nearly 12 million views in a day and comes in the wake of Jaguar blowing up a century of its brand in a 30-second woke ad. 




"I hope Jaguar take notes... For real though, this is excellent," one X user wrote. 


I hope Jaguar take notes...
For real though, this is excellent.
— ZUBY: (@ZubyMusic) https://twitter.com/ZubyMusic/status/1859610994386837867?ref_src=twsrc%5Etfw

The ad brought many to tears:


A FATHER wrote this. Not a sperm donor. Not some workaholic provider disconnected from his family. A FATHER, true to the word in every detail.
This sells cars because Volvo has something true to sell, good for every customer, true to purpose, true to quality.
That's what this…
— Dan Gingerich (@dangitman50) https://twitter.com/dangitman50/status/1859625333370032472?ref_src=twsrc%5Etfw


As a father of a daughter to be, I'm crying at 10:07 in the morning. Fantastic ad.
— FroggyThickLeg (@FWIF58) https://twitter.com/FWIF58/status/1859614868355027149?ref_src=twsrc%5Etfw


It's not often a car ad makes you teary eyed 😥 I imagine way more people will relate to this than the garbage put out by Jaguar.
— Race Fan Gamer (@RaceFanGamer) https://twitter.com/RaceFanGamer/status/1859597352199143480?ref_src=twsrc%5Etfw


Compare it with Jaguar’s pathetic new rebrand. Great storytelling, beautiful craft and treating the consumer like smart people. It also stays true to Volvo’s legacy built around security. Not a revolutionary ad, but somehow compared to the garbage out there it becomes one.
— Pixie of Mischief (@Truthforeversi) https://twitter.com/Truthforeversi/status/1859608034143613190?ref_src=twsrc%5Etfw


Whoa! Did a car ad just bring me to tears? Yup!
— Believer in Truth, Justice and Freedom (@LagerthaMuadDib) https://twitter.com/LagerthaMuadDib/status/1859661898188554676?ref_src=twsrc%5Etfw


Volvo, The Anti Jaguar
Who would have thought
— Flaggpole (@LoganFlagg) https://twitter.com/LoganFlagg/status/1859597576280080553?ref_src=twsrc%5Etfw


Bro… why am I crying over a Volvo ad 😢
So well done, such a simple message of saving one life, and the ripple effect it could have through history and others’ lives.
Coca Cola and Jaguar are losing it right now 😂
— Nerd Dumb (@NerdDumb23) https://twitter.com/NerdDumb23/status/1859616098796306625?ref_src=twsrc%5Etfw


Jaguar should fire their entire brand & marketing teams along with their ad agency!
— Dot (@Dot2TrotBlog) https://twitter.com/Dot2TrotBlog/status/1859650468835901723?ref_src=twsrc%5Etfw

An awakening has already begun in the US, and perhaps across the West, focusing on the future, family, children, optimism, health, and wellness. The era of toxic wokeism is coming to an end.

https://cms.zerohedge.com/users/tyler-durden

Fri, 11/22/2024 - 21:20

https://www.zerohedge.com/markets/volvo-anti-jaguar
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