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When Philips Lost Millions Because Of Failed Marketing
https://youtube.com/shorts/ybunlEQvBRw
They lost a lot of sales by calling it an air fryer? I guess a lot of Brits refuse to eat anything fried. This also led to the product being put on the shelf next to the oil deep fryers so those health conscious customers wouldn't even look on those aisles. If they'd called it an air cooker you'd probably would have found 'em next to the popcorn machines.
https://youtube.com/shorts/ybunlEQvBRw
They lost a lot of sales by calling it an air fryer? I guess a lot of Brits refuse to eat anything fried. This also led to the product being put on the shelf next to the oil deep fryers so those health conscious customers wouldn't even look on those aisles. If they'd called it an air cooker you'd probably would have found 'em next to the popcorn machines.