Bloomberg :press: on Nostr: How Birkenstock became an improbable luxury empire The 250-year-old German orthopedic ...
How Birkenstock became an improbable luxury empire
The 250-year-old German orthopedic shoe company Birkenstock has transformed itself into a luxury behemoth with Succession-level family drama.
Tim Loh explains how the shoemaker got where it is today.
Original filename: Birkenstocks_2.mp4 (Source: Bloomberg) #press
https://www.bloomberg.com/news/videos/2024-06-06/how-birkenstock-became-an-improbable-luxury-empire-video?utm_source=press.coop
The 250-year-old German orthopedic shoe company Birkenstock has transformed itself into a luxury behemoth with Succession-level family drama.
Tim Loh explains how the shoemaker got where it is today.
Original filename: Birkenstocks_2.mp4 (Source: Bloomberg) #press
https://www.bloomberg.com/news/videos/2024-06-06/how-birkenstock-became-an-improbable-luxury-empire-video?utm_source=press.coop