Karthik S on Nostr: So Netflix may be introducing sequential/serial ads! Sequential ads are not new, of ...
So Netflix may be introducing sequential/serial ads!
Sequential ads are not new, of course. But when they play on satellite/linear TV, which you need to fit into your time, chances are you may miss some of the ads in the sequence. After all, with linear TV, you need to plan your viewing time according to the program schedule.
But on OTT—where the program works to your own personal time, stops when you want it to and continues from where you stopped—sequential ads make great sense! 1/4
Sequential ads are not new, of course. But when they play on satellite/linear TV, which you need to fit into your time, chances are you may miss some of the ads in the sequence. After all, with linear TV, you need to plan your viewing time according to the program schedule.
But on OTT—where the program works to your own personal time, stops when you want it to and continues from where you stopped—sequential ads make great sense! 1/4