ryan on Nostr: How marketing statistics work: Claim: "Four out of five dentists recommend this ...
How marketing statistics work:
Claim: "Four out of five dentists recommend this product"
Option 1: Poll a large number of dentists what kind of toothpaste they recommend. Select any four who chose your brand, and one who didn't.
Option 2: Buy off four experts willing to sell their recommendations for $$ or free stuff.
Option 3: Just make the claim without bothering to ask any experts. Don't publish your source data. Nobody checks that stuff anyway.
Claim: "Four out of five dentists recommend this product"
Option 1: Poll a large number of dentists what kind of toothpaste they recommend. Select any four who chose your brand, and one who didn't.
Option 2: Buy off four experts willing to sell their recommendations for $$ or free stuff.
Option 3: Just make the claim without bothering to ask any experts. Don't publish your source data. Nobody checks that stuff anyway.