xx on Nostr: Tested Advertising Methods - Caples Breakthrough Advertising - Schwartz Scientific ...
Tested Advertising Methods - Caples
Breakthrough Advertising - Schwartz
Scientific Advertising - Hopkins
Ogilvy on Advertising (You’ve probably read this).
Eben Pagan has some good courses (he was “David DeAngelo”), but most of his copywriting knowledge leads back to the direct mail guys above. Also watch some old Dan Kennedy and Jay Abraham. They can seem “snake oil-ey”, but their old content is gold.
Breakthrough Advertising - Schwartz
Scientific Advertising - Hopkins
Ogilvy on Advertising (You’ve probably read this).
Eben Pagan has some good courses (he was “David DeAngelo”), but most of his copywriting knowledge leads back to the direct mail guys above. Also watch some old Dan Kennedy and Jay Abraham. They can seem “snake oil-ey”, but their old content is gold.