edited_by_querschnitt on Nostr: Imagine you are in a strange city. Someone comes up to you and asks you for money - ...
Imagine you are in a strange city. Someone comes up to you and asks you for money - he promises to give it back to you later. Would you trust him?
Probably not.
Why?
Because you don't know him.
But that's exactly what many people expect online. They post a few times, create a website and wonder why nobody buys.
Trust doesn't happen overnight - neither offline nor online.
But while it often grows after just a few encounters in the real world, it often takes months digitally.
Online, the natural mechanisms that accelerate trust are missing.
👉 B2B:
In the business world, it usually takes several face-to-face meetings to create a basis. A handshake, a coffee together, perhaps a recommendation - and after weeks or a few months, a collaboration is established.
👉 B2C:
In retail, a friendly conversation, a good first impression or a recommendation from friends is often enough to influence a purchase decision.
👉 Private:
People quickly gain trust offline through body language, tone of voice and shared experiences. A brief conversation is often enough to assess whether you like someone.
And online? Things are different there.
❌ No spontaneous encounters:
You can't run into someone by chance. You have to actively become visible.
❌ No body language:
People can only assess you through your content, words and behavior over time.
❌ No instant social validation:
In the real world, we trust recommendations from friends. Online, it takes reviews, social proof and consistency to build the same trust.
How do you build trust online?
✅ Show yourself regularly:
No one trusts a profile that only appears sporadically. Be present, be active.
✅ Provide real added value:
Help your target group before you ask for something. Good content shows competence and commitment.
✅ Stay authentic:
Too perfect is suspicious. Show rough edges - they make you approachable.
✅ Patience instead of pressure:
Trust grows with time. If you sell too early, you come across as pushy.
Trust is always a process - offline and online. Only digital simply requires more patience and consistency.
Probably not.
Why?
Because you don't know him.
But that's exactly what many people expect online. They post a few times, create a website and wonder why nobody buys.
Trust doesn't happen overnight - neither offline nor online.
But while it often grows after just a few encounters in the real world, it often takes months digitally.
Online, the natural mechanisms that accelerate trust are missing.
👉 B2B:
In the business world, it usually takes several face-to-face meetings to create a basis. A handshake, a coffee together, perhaps a recommendation - and after weeks or a few months, a collaboration is established.
👉 B2C:
In retail, a friendly conversation, a good first impression or a recommendation from friends is often enough to influence a purchase decision.
👉 Private:
People quickly gain trust offline through body language, tone of voice and shared experiences. A brief conversation is often enough to assess whether you like someone.
And online? Things are different there.
❌ No spontaneous encounters:
You can't run into someone by chance. You have to actively become visible.
❌ No body language:
People can only assess you through your content, words and behavior over time.
❌ No instant social validation:
In the real world, we trust recommendations from friends. Online, it takes reviews, social proof and consistency to build the same trust.
How do you build trust online?
✅ Show yourself regularly:
No one trusts a profile that only appears sporadically. Be present, be active.
✅ Provide real added value:
Help your target group before you ask for something. Good content shows competence and commitment.
✅ Stay authentic:
Too perfect is suspicious. Show rough edges - they make you approachable.
✅ Patience instead of pressure:
Trust grows with time. If you sell too early, you come across as pushy.
Trust is always a process - offline and online. Only digital simply requires more patience and consistency.