Event JSON
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"https://www.cnbc.com/2025/02/10/super-bowl-59-ad-stellantis-automaker.html"
],
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"How a CEO's exit and a Jeep 'comeback' led to Stellantis being the only automaker to advertise during Super Bowl 59"
],
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"1739211638"
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[
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"Stellantis' Chief Marketing Officer Olivier Francois discussed the company's decision to return to the Super Bowl with two ads, one featuring Harrison Ford and Jeep, while other automakers opted out due to industry uncertainty and cost-cutting. Francois credited Stellantis' Chairman John Elkann for calling him in December to create a comeback story and recapture the spirit of the company's 2011 Super Bowl ad featuring Eminem. The ads, which featured electric vehicles, traditional vehicles, and plug-in hybrid models, were seen as a way to recommit to the company's business in the US and showcase its comeback story."
]
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"content": "nostr:nprofile1qyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqn3qaz9j6wmk602anmwwkvhn8lhfrxgxar2xx5e0lgzn9jdwkvlxqy56fv4\nhttps://image.cnbcfm.com/api/v1/image/108100158-1739209834158-BU025_015EV.jpg?v=1739209873\u0026w=1920\u0026h=1080\nCMO Olivier Francois said while other automakers skipped advertising during Super Bowl 59, it was critical for Stellantis to air ads during this year's game.\nhttps://www.cnbc.com/2025/02/10/super-bowl-59-ad-stellantis-automaker.html",
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