John Spurlock on Nostr: ‘More than two-thirds of NPR’s broadcast audience is over 45, but only the ...

‘More than two-thirds of NPR’s broadcast audience is over 45, but only the over-65 portion has seen growth in the last five years, Chapin said. So NPR has begun “actively targeting” the 40–64 age group with these changes.’

https://current.org/2024/09/npr-updates-newsmag-strategy-to-address-audience-declines/