Karthik S on Nostr: Recently, Royal Challengers Bangalore sued the makers of the Rajinikanth film Jailer ...

Recently, Royal Challengers Bangalore sued the makers of the Rajinikanth film Jailer because one of the evil henchmen in the film was wearing the RCB jersey!

RCB's charge brings to the fore an awkward conundrum: Can't 'bad guys' on screen wear or use anything recognizable? If they do, would it affect the brand's value or perception?

I shared my perspective on this intriguing situation for The Signal https://tinyurl.com/badjailer

#brand #branding #marketing #legal