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"Walmart's CFO John David Rainey said that while the company's model is based on everyday low prices, there may be cases where prices will go up for consumers if Trump's tariffs are implemented. Other companies, such as E.l.f. Beauty and Steve Madden, have also expressed concerns about price increases. The National Retail Federation disagrees with Trump's plan, stating that across-the-board tariffs would be a tax on American families and would drive inflation and price increases, resulting in job losses."
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