Alecs Ștefănescu on Nostr: "Whenever a work calls attention to itself as are that means that the fact that it is ...

"Whenever a work calls attention to itself as are that means that the fact that it is being observed is part of the work which makes the viewer an explicit participant in the art.

[...]

When advertisers break the fourth wall, instead of asking us to disengage and think more critically, instead since meta-textuality makes the observer part of the art this actually reinforces our role as passive subjects who contribute purely through consumption."

https://youtu.be/OQiQlqPza4s?si=oO9xSpO_ZnClHMwi

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