BenJustman on Nostr: GM. Feeling reflective today. It’s wild that this is my life. I make wine on the ...
GM.
Feeling reflective today.
It’s wild that this is my life.
I make wine on the property I grew up on and sell it by shitposting alongside My People on the internet.
None of this was planned.
At 25, I was floundering. I knew I needed to start something and bet on myself, but had no idea what.
My dad made wine as a hobby. One day he suggested I start a winery. I’d never made wine before, but I said fuck it and started Peony Lane.
That first year, I had no product to sell and hated the job I had. My dad wanted to build a house, so now I live in one that he and I built together.
When I moved home to do that, I lived with a friend who just happened to be a Bitcoiner. I was already into personal finance, and he pulled me down the rabbit hole. He also got me on Twitter, by always knowing everything before I did.
Serendipitously, when my first wine was ready, I happened to be dating a graphic designer. She designed my first labels and built the Peony Lane brand. Today, my labels are made by my best friend from high school.
Twitter started out as a way to learn more about Bitcoin. Then Bitcoiners started buying my wine.
Now, more than half my sales are in Bitcoin.
You can just exit the Matrix
Feeling reflective today.
It’s wild that this is my life.
I make wine on the property I grew up on and sell it by shitposting alongside My People on the internet.
None of this was planned.

At 25, I was floundering. I knew I needed to start something and bet on myself, but had no idea what.
My dad made wine as a hobby. One day he suggested I start a winery. I’d never made wine before, but I said fuck it and started Peony Lane.
That first year, I had no product to sell and hated the job I had. My dad wanted to build a house, so now I live in one that he and I built together.
When I moved home to do that, I lived with a friend who just happened to be a Bitcoiner. I was already into personal finance, and he pulled me down the rabbit hole. He also got me on Twitter, by always knowing everything before I did.
Serendipitously, when my first wine was ready, I happened to be dating a graphic designer. She designed my first labels and built the Peony Lane brand. Today, my labels are made by my best friend from high school.
Twitter started out as a way to learn more about Bitcoin. Then Bitcoiners started buying my wine.
Now, more than half my sales are in Bitcoin.
You can just exit the Matrix