Strypey on Nostr: "I just read Anand's new book The Persuaders [Anand Giridharadas: ...

"I just read Anand's new book The Persuaders [Anand Giridharadas: https://thepersuadersbook.com/]. He evinces or quotes a theory of messaging that says; you should start with an appeal to shared values, then identify a problem... then identify a villain."

#CoryDoctorow, 2022

https://www.teamhuman.fm/episodes/229-cory-doctorow

Huh?

#podcasts #TeamHuman #ThePersuaders #PR #messaging