koqoo on Nostr: Key takeaways from the book "Contagious: Why Things Catch On" by Jonah Berger: 1. ...
Key takeaways from the book
"Contagious: Why Things Catch On"
by Jonah Berger:
1. Social Currency (S):
- People share things that make them look good, smart, or "in the know"
- Provide people with information that boost their social status
2. Triggers (T):
- Keep your idea "top of mind" by associating it with frequent triggers
- Leverage environmental cues to remind people of your offering
3. Emotion (E):
- Evoking strong emotions, whether positive or negative, drives people to share
- Tap into emotions like awe, anger, or excitement to increase virality
4. Public (P):
- Make your idea observable to others
- Leverage social proof and imitation to drive adoption
5. Practical Value (P):
- Provide information that are truly useful and valuable to people
- Give people a reason to share your content
6. Stories (S):
- Wrap your idea in a narrative that people find interesting and memorable
- Stories are more engaging and spreadable than bare facts
7. Focus on the right STEPPS:
- Identify which STEPPS are most relevant for your particular idea
- Prioritize the principles that will be most effective in driving virality
"Contagious: Why Things Catch On"
by Jonah Berger:
1. Social Currency (S):
- People share things that make them look good, smart, or "in the know"
- Provide people with information that boost their social status
2. Triggers (T):
- Keep your idea "top of mind" by associating it with frequent triggers
- Leverage environmental cues to remind people of your offering
3. Emotion (E):
- Evoking strong emotions, whether positive or negative, drives people to share
- Tap into emotions like awe, anger, or excitement to increase virality
4. Public (P):
- Make your idea observable to others
- Leverage social proof and imitation to drive adoption
5. Practical Value (P):
- Provide information that are truly useful and valuable to people
- Give people a reason to share your content
6. Stories (S):
- Wrap your idea in a narrative that people find interesting and memorable
- Stories are more engaging and spreadable than bare facts
7. Focus on the right STEPPS:
- Identify which STEPPS are most relevant for your particular idea
- Prioritize the principles that will be most effective in driving virality