Forbes on Nostr: The Secret To Successful Customer Engagement: Let Creative Marketers Be Creative ...
The Secret To Successful Customer Engagement: Let Creative Marketers Be Creative
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The article discusses the secret to successful customer engagement and how creative marketers can play a crucial role in achieving it. The author highlights the definition of customer engagement as the emotional connection between a customer and a brand, building relationships with customers at every touchpoint, and creating deep connections with customers over time. The article also mentions an interview with Spencer Burke, SVP of Growth at Braze, a customer engagement platform, where they discuss innovative ways marketers and CX leaders are taking customer engagement to new levels. The author emphasizes that marketers face obstacles in delivering optimal customer engagement, including too much emphasis on KPIs, too many routine tasks, lack of technology, and difficulty in tracking ROI. The author suggests that AI can be used as a tool to free up time for creative marketers and mentions the importance of personalization in customer engagement strategies. The article concludes by emphasizing the need for consistent and accurate connection between brands and consumers to create an optimal customer engagement experience.
#CustomerEngagement #Marketing #Creativity #Ai #Personalization
https://www.forbes.com/sites/shephyken/2024/03/31/the-secret-to-successful-customer-engagement-let-creative-marketers-be-creative/
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The article discusses the secret to successful customer engagement and how creative marketers can play a crucial role in achieving it. The author highlights the definition of customer engagement as the emotional connection between a customer and a brand, building relationships with customers at every touchpoint, and creating deep connections with customers over time. The article also mentions an interview with Spencer Burke, SVP of Growth at Braze, a customer engagement platform, where they discuss innovative ways marketers and CX leaders are taking customer engagement to new levels. The author emphasizes that marketers face obstacles in delivering optimal customer engagement, including too much emphasis on KPIs, too many routine tasks, lack of technology, and difficulty in tracking ROI. The author suggests that AI can be used as a tool to free up time for creative marketers and mentions the importance of personalization in customer engagement strategies. The article concludes by emphasizing the need for consistent and accurate connection between brands and consumers to create an optimal customer engagement experience.
#CustomerEngagement #Marketing #Creativity #Ai #Personalization
https://www.forbes.com/sites/shephyken/2024/03/31/the-secret-to-successful-customer-engagement-let-creative-marketers-be-creative/