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NunyaBidness / Nunya Bidness
npub1vwy…zugd
2023-11-16 17:09:21

NunyaBidness on Nostr: While I agree with Walker here I'm struggling with #zapvertising as a concept in ...

While I agree with Walker here I'm struggling with #zapvertising as a concept in general and not because I don't like advertising. If it's done right I think advertising is useful and can be entertaining and/or informative which, in my opinion, is critical.

My issue is that I don't really see any Zapvertising. Sometimes I see them if I happen to catch them in my Alby wallet but that's so hit or miss that I don't see it as effective.

I have always loved this concept so I'd like to ask: Where are most of you guys "seeing" Zapvertisements?

Is it via your nostr client?

Is it in Telegram?

Are they showing up in your wallets?

What have I not listed that you are seeing them in?

I used to see them all of the time in Damus, pre-App Store freaking out on them, but now I have to hunt to see them and that's just no good.

If anyone could provide some clarity here it'd be most appreciated because I would love to make this work for me.

Thanks.

This is the beauty of #zapvertising

For the first time, YOU can determine the value of your attention, and receive 100% of the money spent by the #zapvertiser

This will force would-be spammers to nut up or shut up (i.e. zap higher amounts) if they want you to see their message (I just wanted to say “nut up” because of Calle 🥜)

Also, as CARLA (npub1hu3…h8nh) and I outlined at BTC Prague (npub167n…zu3r) , it does not behoove would-be advertisers to spam low-sat zaps… depending on how your #nostr client shows zaps comments, it is in your best interest to zap higher amounts to compete in the free market of attention and be seen by more than just the zap recipient.

But there is another reason to zap higher sat amounts that has nothing to do with how your nostr client shows zaps…

Spamming low-value #zaps (1 or 2 sats) is a sure-fire way to piss people off (which we are seeing now). That’s why I *always* zap #696 or more (every zap I send is a zapvertisement).

By spamming low-value zaps you are signaling to the market that the value you place on attention is low — you are casting a broad net, sure, but you are failing to build a deep moat.

On the flip side, to play Devil’s Advocate, if you are currently annoyed by by 1 or 2 sent #zapvertisement spamming, I would remind you that it is 1 or 2 sats more than you will ever get on Twitter, Instagram, Facebook, or Tik Tok for viewing an ad. And when #bitcoin reaches sat-cent parity, you might view that spam differently.

That said, if you are going to zapvertise, I would recommend you do so with a few hundred sats at least.

Show people that YOU value THEIR attention. When I get a low-value zap message I disregard it because the zapper has already signaled to me how they value my attention, and I personally value my attention much more than 1 sat.

Do you think the content you’re zapvertising is valuable? Good, then prove it by showing the recipient that you value their attention enough to attach a monetary premium to it.

Anyway, thanks for coming to my TED Talk. note1ym0…5hqa
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