Dave Rahardja on Nostr: npub19mhuh…exv39 My hypothesis: Big cars are more profitable (especially in the US, ...
npub19mhuhtneteuthqpsn2mtm5cl66nxzfuaucr0etnjs8tkcde3edaqjexv39 (npub19mh…xv39) My hypothesis: Big cars are more profitable (especially in the US, where the Light Truck loophole means huge SUVs don’t have to meet efficiency or crash-compatibility standards), so car companies put all their tech, design, and marketing into larger vehicles. “Luxury trucks” are now status symbols thanks to relentless marketing and celebrity endorsements, and their large sizes are attractive precisely because they demonstrate waste and excess.
But more than that, this dovetails with an aging Boomer and GenX population who buy non-luxury models. A larger portion of the market is finding it harder to crouch down to sit in a shorter car, and find the “step up” design of SUVs more comfortable.
All this works to shift the Zeitgeist on what a “car” looks like: ask a 10-year-old to draw “a car” and they will probably draw an SUV instead of a sedan.
That’s all an educated guess on my part, though.
But more than that, this dovetails with an aging Boomer and GenX population who buy non-luxury models. A larger portion of the market is finding it harder to crouch down to sit in a shorter car, and find the “step up” design of SUVs more comfortable.
All this works to shift the Zeitgeist on what a “car” looks like: ask a 10-year-old to draw “a car” and they will probably draw an SUV instead of a sedan.
That’s all an educated guess on my part, though.