Miguel Afonso Caetano on Nostr: "Mark Zuckerberg’s unexpected ‘free speech’ overhaul of Meta’s content ...
"Mark Zuckerberg’s unexpected ‘free speech’ overhaul of Meta’s content moderation has sparked concerns among advertisers that it will lead to a surge of harmful content and misinformation across the social media platform.
Multiple advertising bosses told the Financial Times that Meta’s move to end its fact-checking programme and weaken hate speech policies could cost the platform, where marketing represents the majority of its $135bn in annual sales, if brands fear their adverts might run next to toxic content.
“Some brands will already be assessing their plans carefully and it’s no doubt going to become a commercial conundrum for both sides,” said Fergus McCallum, boss at advertising agency TBWA\MCR.
The $1.5tn company’s drastic loosening of its online content marks an escalation in Zuckerberg’s recent push to curry favour with president-elect Donald Trump and his new right-hand man Elon Musk."
https://www.ft.com/content/9b33c935-1da6-4c81-ab0b-cba8c781c702
#SocialMedia #Meta #Facebook #Instagram #ContentModeration #AdTech #USA #Trump
Multiple advertising bosses told the Financial Times that Meta’s move to end its fact-checking programme and weaken hate speech policies could cost the platform, where marketing represents the majority of its $135bn in annual sales, if brands fear their adverts might run next to toxic content.
“Some brands will already be assessing their plans carefully and it’s no doubt going to become a commercial conundrum for both sides,” said Fergus McCallum, boss at advertising agency TBWA\MCR.
The $1.5tn company’s drastic loosening of its online content marks an escalation in Zuckerberg’s recent push to curry favour with president-elect Donald Trump and his new right-hand man Elon Musk."
https://www.ft.com/content/9b33c935-1da6-4c81-ab0b-cba8c781c702
#SocialMedia #Meta #Facebook #Instagram #ContentModeration #AdTech #USA #Trump