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"E.l.f. cuts guidance after 'soft' January, citing TikTok ban saga and LA wildfires as headwinds"
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"E.l.f. Beauty reported a rare downturn, with a 36% drop in profits and 'softer than expected' sales trends in January. Despite higher-than-expected holiday sales, the company cut its full-year guidance, citing a slowdown in the beauty category, tough prior-year comparisons, and recent product launches that didn't perform as well as previous new items. CEO Tarang Amin attributed the slowdown to a hangover from holiday discounting and a decline in 'social commentary' on beauty online."
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