Neil Brown on Nostr: The ICO is intending to publish its position on "consent to targeted adverts or pay" ...

The ICO is intending to publish its position on "consent to targeted adverts or pay" business models early in 2025.

I'm genuinely interested to see what the ICO will say here.

It is typically business-friendly, and has taken a soft approach to ad tech so far, so I wouldn't be unduly optimistic for a clear, enforced prohibition.