So for the new user, they see Coinbase cbBTC (with bitcoin logo) onchain vs "Boardwalk sats". Its just hard to compete with that marketing for a new user. Agreed that maybe its not better to have "Boardwalk Bitcoin", but maybe helps a bit for a new user.
We're gearing up from a product perspective (lots of awesome new stuff coming soon!) to compete directly with Coinbase wallet, so I think of them as the main competition and need to have better marketing so have been working a lot on the comparison for a new user.
