steve mookie kong on Nostr: Bob Iger tells it like it is. “It’s not just about raising pricing,” Iger said. ...
Bob Iger tells it like it is.
“It’s not just about raising pricing,” Iger said. “It’s about moving consumers to the advertiser-supported side of the streaming platform... the pricing that we recently put into place, which is increased pricing, was actually designed to move more people in the AVOD [Advertising-based Video on Demand] direction.”
https://www.theverge.com/2024/11/14/24296307/disney-plus-streaming-business-profit-q4-2024-earnings
#Disney #tv #movies #streaming #advertising
“It’s not just about raising pricing,” Iger said. “It’s about moving consumers to the advertiser-supported side of the streaming platform... the pricing that we recently put into place, which is increased pricing, was actually designed to move more people in the AVOD [Advertising-based Video on Demand] direction.”
https://www.theverge.com/2024/11/14/24296307/disney-plus-streaming-business-profit-q4-2024-earnings
#Disney #tv #movies #streaming #advertising