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2024-09-19 22:30:24
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Summary of Nike boss steps down as company veteran returns

Summary of Nike boss steps down as company veteran returns
Nike boss steps down as company veteran returns


The company looks to shake things up as demand for its trainers falters in international markets.

https://www.bbc.com/news/articles/cvgdnpgq7nzo


Nike's CEO John Donahoe will retire on October 13th, making way for Elliott Hill to take over as the leader of the world's biggest sportswear company. Donahoe has been responsible for boosting Nike's online presence and driving sales directly from customers. The company has faced challenges in the retail landscape during the pandemic and has been competing with newer rivals like On and Hoka. Hill, who retired from the company four years ago, is set to return and lead the company forward.
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