Lander on Nostr: On the usual spetacle around: "I could begin (...) by citing Eros and Magic in the ...
On the usual spetacle around:
"I could begin (...) by citing Eros and Magic in the Renaissance (1987) by Ioan P. Culianu—a discussion of Giordano Bruno’s image-magic. Bruno famously says it would be easier to ensorcel millions than to make one person fall in love with you using image-magic, meaning image-magic is something that works on a mass level. In other words if I send you a valentine you aren’t necessarily going to fall in love with me, but if I construct a really brilliant advertisement and put it in the media I can actually change consciousness. If I am a propagandist, if I’m a spin doctor, a public relations expert, an educator, I can manipulate images in order to manipulate consciousness. This is not a conscious process, you don’t look at an advertisement and say “Pepsi is better, I’ll buy that one!”—it’s not happening on a conscious level. It’s like pressing an erotic button." - Peter Lamborn Wilson
"I could begin (...) by citing Eros and Magic in the Renaissance (1987) by Ioan P. Culianu—a discussion of Giordano Bruno’s image-magic. Bruno famously says it would be easier to ensorcel millions than to make one person fall in love with you using image-magic, meaning image-magic is something that works on a mass level. In other words if I send you a valentine you aren’t necessarily going to fall in love with me, but if I construct a really brilliant advertisement and put it in the media I can actually change consciousness. If I am a propagandist, if I’m a spin doctor, a public relations expert, an educator, I can manipulate images in order to manipulate consciousness. This is not a conscious process, you don’t look at an advertisement and say “Pepsi is better, I’ll buy that one!”—it’s not happening on a conscious level. It’s like pressing an erotic button." - Peter Lamborn Wilson