Forbes on Nostr: A Conversation With Infosys CMO Sumit Virmani On AI Used With Intentionality + The ...
A Conversation With Infosys CMO Sumit Virmani On AI Used With Intentionality + The Power Of Democratized Creativity
==========
The marketing role is at an inflection point and has reached a crossroads. There are two distinctly different types of CMOs emerging. One group who have a toolkit of well-rounded skills that are reflective of many areas of expertise that sit across the C-Suite, inclusive of those of the CEO, and another class who are working to remain pure to their original craft. Sumit Virmani, SVP and Global Chief Marketing Officer for Infosys, believes that marketing should embrace the transformation that AI brings, especially Gen AI. AI can bring efficiency gains in marketing by automating routine operations and enable marketers to participate in the creative process more easily. AI can also help marketers correlate marketing spends to sales uplift and personalize communication. Infosys has developed an AI-first solution suite for CMOs to accelerate business impact and reshape experiences. They have also leveraged AI to democratize creativity in their partnership with the USTA and at the French Open. The Infosys Tennis Platform uses AI and machine learning to generate match insights and offers personalization opportunities for fans. CMOs need to focus on tech, talent, and trust. They need to embrace digital technology, reskill their talent to use AI, and balance short-term growth with long-term market share gains. They also need to articulate a brand purpose and stay true to it to meet customers' high expectations.
#Ai #Marketing #Cmo #DigitalTransformation #Data #Technology #Efficiency #Effectiveness #Experience #Infosys #GenAi #Personalization #Creativity #Usta #FrenchOpen #Tech #Talent #Trust
https://www.forbes.com/sites/billeehoward/2024/07/14/a-conversation-with-infosys-cmo-sumit-virmani-on-ai-used-with-intentionality--the-power-of-democratized-creativity/
==========
The marketing role is at an inflection point and has reached a crossroads. There are two distinctly different types of CMOs emerging. One group who have a toolkit of well-rounded skills that are reflective of many areas of expertise that sit across the C-Suite, inclusive of those of the CEO, and another class who are working to remain pure to their original craft. Sumit Virmani, SVP and Global Chief Marketing Officer for Infosys, believes that marketing should embrace the transformation that AI brings, especially Gen AI. AI can bring efficiency gains in marketing by automating routine operations and enable marketers to participate in the creative process more easily. AI can also help marketers correlate marketing spends to sales uplift and personalize communication. Infosys has developed an AI-first solution suite for CMOs to accelerate business impact and reshape experiences. They have also leveraged AI to democratize creativity in their partnership with the USTA and at the French Open. The Infosys Tennis Platform uses AI and machine learning to generate match insights and offers personalization opportunities for fans. CMOs need to focus on tech, talent, and trust. They need to embrace digital technology, reskill their talent to use AI, and balance short-term growth with long-term market share gains. They also need to articulate a brand purpose and stay true to it to meet customers' high expectations.
#Ai #Marketing #Cmo #DigitalTransformation #Data #Technology #Efficiency #Effectiveness #Experience #Infosys #GenAi #Personalization #Creativity #Usta #FrenchOpen #Tech #Talent #Trust
https://www.forbes.com/sites/billeehoward/2024/07/14/a-conversation-with-infosys-cmo-sumit-virmani-on-ai-used-with-intentionality--the-power-of-democratized-creativity/