Bret Carmichael on Nostr: This Verge piece highlights challenges with #AI and search. When you #Google a ...

This Verge piece highlights challenges with #AI and search. When you #Google a business capability, AI will give an authoritative result that is not authoritative — possibly a hallucination — like an AI-recommended electrician or doctor. There will be no click-through to a site, so Google won’t know it surfaced garbage. Consumers need to evaluate results. Also, new entrants will be excluded from recommendations, maybe for a lack of Google Business reviews used as weights.
https://www.theverge.com/2024/5/15/24154808/ai-chatgpt-google-gemini-microsoft-copilot-hallucination-wrong