Chris Liss on Nostr: Content discovery is the whole game now. In 1905, Einstein came up with special ...
Content discovery is the whole game now.
In 1905, Einstein came up with special relativity and wrote a letter to Max Planck. It was the only way to reach someone who could possibly understand his paper. Because so few people could even write such a paper and have the wherewithal to send it, Planck read it, and the rest is history.
Now you can @ virtually anyone on the planet with any idea you come up with, but because anyone can do so, the odds that person reads and pays attention to your idea are very slim. So you have no effective way of getting novel and creative content to the audience it deserves.
I have many original ideas, and I’d like to present them to first-rate thinkers with the requisite reach to get them into the zeitgeist, the larger discourse. I think at least one is important, maybe even impactful.
But I have no way to do that except by posting often enough to entertain enough people to get a modicum of a following and hope it sneaks to the surface. Or by tagging prominent people who will ignore it and probably be less likely to engage with my content should it cross their path organically because of the useful heuristic that the more something is pushed toward them, the less valuable it’s likely to be.
This is the content discovery bind. Everyone wants insightful and useful posts, but no one knows where to look. And the more you push, the more you create resistance to what you’re saying and to your account itself.
The solution is curation. Someone will take it upon themselves to read thousands of posts a day and ID the most compelling ones, re-post them. AI isn’t up to this task. It can’t understand what is novel, interesting and meaningful. It can only find like-minded posts which is why Twitter is such a shitshow, just clickbait copycatting. The curator himself will have to break through, but some will.
The corporate attempts to curate are garbage — efforts to bring certain kinds of content or writers to nostr. Won’t work. Has to be organic, bottom-up.
But I don’t think there’s a way to automate this — a human content DJ willing to do the work is needed. Many of them. Probably some are already doing it, just haven’t broken through yet.
In 1905, Einstein came up with special relativity and wrote a letter to Max Planck. It was the only way to reach someone who could possibly understand his paper. Because so few people could even write such a paper and have the wherewithal to send it, Planck read it, and the rest is history.
Now you can @ virtually anyone on the planet with any idea you come up with, but because anyone can do so, the odds that person reads and pays attention to your idea are very slim. So you have no effective way of getting novel and creative content to the audience it deserves.
I have many original ideas, and I’d like to present them to first-rate thinkers with the requisite reach to get them into the zeitgeist, the larger discourse. I think at least one is important, maybe even impactful.
But I have no way to do that except by posting often enough to entertain enough people to get a modicum of a following and hope it sneaks to the surface. Or by tagging prominent people who will ignore it and probably be less likely to engage with my content should it cross their path organically because of the useful heuristic that the more something is pushed toward them, the less valuable it’s likely to be.
This is the content discovery bind. Everyone wants insightful and useful posts, but no one knows where to look. And the more you push, the more you create resistance to what you’re saying and to your account itself.
The solution is curation. Someone will take it upon themselves to read thousands of posts a day and ID the most compelling ones, re-post them. AI isn’t up to this task. It can’t understand what is novel, interesting and meaningful. It can only find like-minded posts which is why Twitter is such a shitshow, just clickbait copycatting. The curator himself will have to break through, but some will.
The corporate attempts to curate are garbage — efforts to bring certain kinds of content or writers to nostr. Won’t work. Has to be organic, bottom-up.
But I don’t think there’s a way to automate this — a human content DJ willing to do the work is needed. Many of them. Probably some are already doing it, just haven’t broken through yet.