npub183…8q2ml on Nostr: Despite the news pushed by the advertising industry, I know many in #podcasting—and ...
Despite the news pushed by the advertising industry, I know many in #podcasting—and a lot in the #FictionPodcast space—are nervous about reduced revenues from ads.
Sadly, the biggest players in our industry are making predictable moves that may temporarily increase topline revenue, but at the detriment to the health of the entire ecosystem.
I just downloaded a trailer episode—again, a TRAILER episode, a special type of episode with a singular purpose of causing someone to say "Wow! I want to listen to that!"—with FOUR ADS served in it.
Insane.
Before the very-well produced 2-ish-minute trailer plays, people have to listen a 30-second pre-roll for Intel, then another 30-second pre-roll for Snapdragon. Or sure, a brand new listener to the show could skip those ads, I guess. But on a trailer episode? Why make that shitty first-time listener experience on an episode expressly designed for first-time listeners?
It gets worse. Or just dumber, I guess? Because after the actual trailer audio finishes, they've tacked on a 15-second preroll for USAA, then a 60-second promo for another podcast. OK, I don't hate that from a LX experience, but I do hate it for performance tracking.
I worry that revenue-hungry networks and studios are taking a myopic view of a larger issue. Given the choice of making a better experience or embracing more enshitiffication, to use the currently buzzword, I'm not terribly surprised they're choosing the latter.
Screenshot below (I added breaks/names for clarity): 😬
https://evoterra.social/files/webpublic-4a9bdad9-a062-4397-9377-c89e2ad1b513
Sadly, the biggest players in our industry are making predictable moves that may temporarily increase topline revenue, but at the detriment to the health of the entire ecosystem.
I just downloaded a trailer episode—again, a TRAILER episode, a special type of episode with a singular purpose of causing someone to say "Wow! I want to listen to that!"—with FOUR ADS served in it.
Insane.
Before the very-well produced 2-ish-minute trailer plays, people have to listen a 30-second pre-roll for Intel, then another 30-second pre-roll for Snapdragon. Or sure, a brand new listener to the show could skip those ads, I guess. But on a trailer episode? Why make that shitty first-time listener experience on an episode expressly designed for first-time listeners?
It gets worse. Or just dumber, I guess? Because after the actual trailer audio finishes, they've tacked on a 15-second preroll for USAA, then a 60-second promo for another podcast. OK, I don't hate that from a LX experience, but I do hate it for performance tracking.
I worry that revenue-hungry networks and studios are taking a myopic view of a larger issue. Given the choice of making a better experience or embracing more enshitiffication, to use the currently buzzword, I'm not terribly surprised they're choosing the latter.
Screenshot below (I added breaks/names for clarity): 😬
https://evoterra.social/files/webpublic-4a9bdad9-a062-4397-9377-c89e2ad1b513