David Todd McCarty on Nostr: So much of archictural branding is inward facing, concentrating on the design rather ...

So much of archictural branding is inward facing, concentrating on the design rather than the experience. There’s too much “look at what we can do” as opposed to “imagine how good you’ll feel.” Its facing inward, not outward. Features rather than benefits.

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#Architecture #InteriorDesign #Development #RealEstate