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"'Trust and reserve judgement' on rebrand, says Jaguar"
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"Jaguar has embarked on the biggest change in its 102-year-old history by rebranding itself as an electric-only carmaker. The company has released a new logo and a social media teaser video, which has sparked a debate among critics and fans. While some have praised the company for being bold and shaking things up, others have criticized the lack of an actual car in the video. Jaguar has admitted that it expected and even wanted the debate, as it is trying to create a new image for itself. The company is trying to distance itself from its traditional image of being a luxury carmaker for older, white men."
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