Patrick Boehler on Nostr: Becky Pallack and I shared some inspiration on lean audience research yesterday at ...

Becky Pallack and I shared some inspiration on lean audience research yesterday at the #NPASummit in a session called "empathy without exhaustion."

Becky had some fantastic insights on how to get a newsroom excited about research. We settled on the credo: research can only be lean if it is intentional. 

Slides: http://bit.ly/not-exhausting-slides