Wolfie Christl on Nostr: This is not your typical digital marketing 'audience' data marketplace. Even worse, ...
This is not your typical digital marketing 'audience' data marketplace.
Even worse, SAP's data marketplace appears to cover many types of intrusive data providers and possible uses. They list a wide range of data brokers ranging from generic marketing/adtech data brokers to firms that are closely linked to risk profiling, law enforcement and national security.
The data practices of at least some of the included data providers are almost certainly illegal under the GDPR.
Weird, SAP.
Even worse, SAP's data marketplace appears to cover many types of intrusive data providers and possible uses. They list a wide range of data brokers ranging from generic marketing/adtech data brokers to firms that are closely linked to risk profiling, law enforcement and national security.
The data practices of at least some of the included data providers are almost certainly illegal under the GDPR.
Weird, SAP.