_Foresight on Nostr: Thoughts for today: According to the research conducted by Fred Davis and Everett ...
Thoughts for today:
According to the research conducted by Fred Davis and Everett Rogers on diffusion of innovations, successful innovations possess two essential traits: perceived usefulness and perceived ease of use.
Bitcoin has hit a home run when it comes to perceived usefulness but Bitcoin has one problem; perceived ease of use. The female engagement with crypto still remains quite low for meaningful adoption to take place, both as end users and also career choice. Don’t believe me? Try explaining concepts such as “self custody” or “seed phrase” or “hardware wallet” to a significant other 😄. This why I think firms such as Fidelity Crypto will be successful in the future and will be used mainly by women users due to its ease of use concept, trust, and security that comes with a brand name like Fidelity.
This disparity has to be addressed via education in self custody, personal sovereignty, and how to safely handle Bitcoin without exposing oneself to fraud and risk.
As Miami 2023 is about to kick off, I hope more such educational events will be available now or in the future for future potential women end users as adoption kicks into high gear in the coming years.
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https://coinjournal.net/research-center/women-in-crypto-statistics/
https://www.jstor.org/stable/249008
https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories4.html
According to the research conducted by Fred Davis and Everett Rogers on diffusion of innovations, successful innovations possess two essential traits: perceived usefulness and perceived ease of use.
Bitcoin has hit a home run when it comes to perceived usefulness but Bitcoin has one problem; perceived ease of use. The female engagement with crypto still remains quite low for meaningful adoption to take place, both as end users and also career choice. Don’t believe me? Try explaining concepts such as “self custody” or “seed phrase” or “hardware wallet” to a significant other 😄. This why I think firms such as Fidelity Crypto will be successful in the future and will be used mainly by women users due to its ease of use concept, trust, and security that comes with a brand name like Fidelity.
This disparity has to be addressed via education in self custody, personal sovereignty, and how to safely handle Bitcoin without exposing oneself to fraud and risk.
As Miami 2023 is about to kick off, I hope more such educational events will be available now or in the future for future potential women end users as adoption kicks into high gear in the coming years.
—————————-
https://coinjournal.net/research-center/women-in-crypto-statistics/
https://www.jstor.org/stable/249008
https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories4.html