brianco on Nostr: I spent years developing enterprise CRM/CXM platforms. One of the major features was ...
I spent years developing enterprise CRM/CXM platforms. One of the major features was multichannel outbound-inbound communication (sms, in-app chat, email, etc)
Outbound primarily used for nudging, notifications, and discussion prompts where one advisor/representative managed roster of hundreds or thousands.
Content was always published and narrowly targeted to specific users.
Two-way messaging was used for asynchronous and synchronous messaging in a coaching context.
Automation used data for scheduled and real-time triggers to push content and messaging.
It was effective but also complicated. Expensive too.
My goal now is to simplify it and build the Concentrical platform using Nostr.
Outbound primarily used for nudging, notifications, and discussion prompts where one advisor/representative managed roster of hundreds or thousands.
Content was always published and narrowly targeted to specific users.
Two-way messaging was used for asynchronous and synchronous messaging in a coaching context.
Automation used data for scheduled and real-time triggers to push content and messaging.
It was effective but also complicated. Expensive too.
My goal now is to simplify it and build the Concentrical platform using Nostr.