edited_by_querschnitt on Nostr: ‘I don't play with other people's feelings!’ - said the marketing expert and ...
‘I don't play with other people's feelings!’ - said the marketing expert and pressed the pain button.
Ironic, isn't it? Because that's exactly the core of marketing: emotions move people. And people don't buy because they think a product is ‘logically’ good, but because the product makes them feel better.
Why not simply say what the product can do?
Because facts alone don't sell. If people made rational decisions, there would be no designer handbags, no luxury watches and no overpriced online courses.
Emotion = action. A point of pain awakens the desire for change.
Rationality = justification. After the purchase, we explain to ourselves why it made sense.
This is no coincidence - it's neuroscience. The prefrontal cortex (logical thinking) reacts more slowly than the limbic system (emotions). Meaning: Feel → Want → Buy.
Where are the ethics?
This is where the dilemma begins.
Manipulation: An artificially created pain that can only be ‘cured’ with the product.
Ethical marketing: Highlighting a real problem, offering a solution - but without fear, pressure or exaggeration.
But if you want to survive in the market, you have to appeal to the right emotions. The question is not whether you use emotions - but how honest you remain in doing so.
▶️ If marketing doesn't work without emotions, is ‘ethical marketing’ just an illusion?
Ironic, isn't it? Because that's exactly the core of marketing: emotions move people. And people don't buy because they think a product is ‘logically’ good, but because the product makes them feel better.
Why not simply say what the product can do?
Because facts alone don't sell. If people made rational decisions, there would be no designer handbags, no luxury watches and no overpriced online courses.
Emotion = action. A point of pain awakens the desire for change.
Rationality = justification. After the purchase, we explain to ourselves why it made sense.
This is no coincidence - it's neuroscience. The prefrontal cortex (logical thinking) reacts more slowly than the limbic system (emotions). Meaning: Feel → Want → Buy.
Where are the ethics?
This is where the dilemma begins.
Manipulation: An artificially created pain that can only be ‘cured’ with the product.
Ethical marketing: Highlighting a real problem, offering a solution - but without fear, pressure or exaggeration.
But if you want to survive in the market, you have to appeal to the right emotions. The question is not whether you use emotions - but how honest you remain in doing so.
▶️ If marketing doesn't work without emotions, is ‘ethical marketing’ just an illusion?