SB on Nostr: My wife's in the Online Fashion/Cosmetic business. She shared this with me recently: ...
My wife's in the Online Fashion/Cosmetic business. She shared this with me recently:
Instagram is significantly less effective as it once was for smaller independent beauty brands with their engagement and ROI plummeting. The algorithm now only shares branded content with a tiny fraction of your follower base, resulting in significantly lower engagement levels, and it severely limits reach to potential new followers.
This has led to a notable decrease in ROI, and with the rising costs of content creation, it has become increasingly difficult to justify allocating resources to Instagram, which has essentially become just a lookbook.
Plenty of case studies in this article. Surely Nostr could offer more equitable Social Media relationships for smaller brands like these.
https://www.beautyindependent.com/beauty-brands-approaching-instagram/
Instagram is significantly less effective as it once was for smaller independent beauty brands with their engagement and ROI plummeting. The algorithm now only shares branded content with a tiny fraction of your follower base, resulting in significantly lower engagement levels, and it severely limits reach to potential new followers.
This has led to a notable decrease in ROI, and with the rising costs of content creation, it has become increasingly difficult to justify allocating resources to Instagram, which has essentially become just a lookbook.
Plenty of case studies in this article. Surely Nostr could offer more equitable Social Media relationships for smaller brands like these.
https://www.beautyindependent.com/beauty-brands-approaching-instagram/