Nathan Gathright on Nostr: npub1dznhh…v4dfn npub1jtm4d…rrxtn IMO, performance-driven brands know some amount ...

npub1dznhhga669k20k8rjzmls6lu5uhkus9s3xcg3t2f3quswnc2sdqs5v4dfn (npub1dzn…4dfn) npub1jtm4dxvu3ccgk60wvvt0uw9j9vz7nuc80f7agrv0vgkkushxk5zq0rrxtn (npub1jtm…rxtn) IMO, performance-driven brands know some amount of user-initiated ad skipping is priced-in to podcast CPMs and are more focused on their ROAS per camapign. But when apps enable skipping **by default**, there’s no plausible deniability for the podcaster to charge the brand for those impressions.

However, unlike TeeVo, hosts are more than capable of blocking specific user-agents or apps on a whim. (Are we assuming Auddia isn’t aware of this power dynamic?)