HebrideanUltraTerfHecate on Nostr: https://archive.ph/crSNI The biggest irony here is that the Gen Zers this rebrand has ...
https://archive.ph/crSNI
The biggest irony here is that the Gen Zers this rebrand has been designed to attract are actually repelled by this sort of pretentious nonsense. They actively seek out heritage brands these days, which is why we’ve seen a surge in teenagers wearing vintage Ralph Lauren, second-hand Barbour jackets and repurposing their mothers’ old Longchamp handbags. It might also help explain why the new chief of Burberry, which has issued two profit warnings this year, has said the company strayed too far from its roots of “timeless core collections”. And last week, there were even reports of schoolchildren buying up old flip and brick mobile phones on eBay because they have grown sick and tired of the cyber woes of smartphones.
The biggest irony here is that the Gen Zers this rebrand has been designed to attract are actually repelled by this sort of pretentious nonsense. They actively seek out heritage brands these days, which is why we’ve seen a surge in teenagers wearing vintage Ralph Lauren, second-hand Barbour jackets and repurposing their mothers’ old Longchamp handbags. It might also help explain why the new chief of Burberry, which has issued two profit warnings this year, has said the company strayed too far from its roots of “timeless core collections”. And last week, there were even reports of schoolchildren buying up old flip and brick mobile phones on eBay because they have grown sick and tired of the cyber woes of smartphones.