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Dark⚡J
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2023-10-30 10:08:29

Dark⚡J on Nostr: As a decentralized network, Bitcoin has no CEO or marketing department. All it has is ...

As a decentralized network, Bitcoin has no CEO or marketing department. All it has is a robust incentive system built into its protocol for its users to keep it alive and evangelize it, by paying them to do so with a fixed-supply appreciating bearer asset. What it's never had in its history is financial institutional interest, and this is where a large portion of humanity's wealth is currently parked.

This is all about to change now with dozens of institutions filing for Bitcoin spot ETFs at the same time. This is game theory in action. Once these start getting approved, the floodgates of institutional money are going to open. This will allow people and organizations to transfer their wealth from other asset classes into Bitcoin with the push of a button. This is also happening at the same time that stocks and bonds are all tanking.

While I personally do not believe that spot ETFs are a good way for individuals to get exposure to Bitcoin (because you will not personally hold your own Bitcoin and keys, which introduces counter-party risk), it's undeniable that this means that these institutions will now have a vested financial interest in making sure that their Bitcoin products are successful. These institutions have massive marketing departments, whose directions are all about to be pointed towards marketing Bitcoin to the masses.
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