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"We Now Know What Hilton Paid for NoMad Hotels: Just $56 Million"
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"Hilton's acquisition of Sydell Group, the owner of NoMad Hotels, was announced in April, but the price was not disclosed until recently. The $56 million deal is one of the cheapest for a major hotel group in recent years. Hilton plans to scale up the NoMad brand, which currently has a single property in London, to a luxury brand with multiple hotels. The deal mainly involves intellectual property for the brand, staff knowledgeable about boutique hotels, and a management contract to run a hotel in London."
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